In the ever-evolving landscape of digital marketing, email marketing remains a stalwart, standing the test of time amidst the rise of social media and other channels. However, its enduring effectiveness lies not merely in its longevity but in the myriad ways it can be leveraged to engage and convert audiences. Let’s delve into the strategies and tactics that unleash the full potential of email marketing. Understanding the Power of Email Email marketing serves as a direct line of communication between businesses and their audience, offering a personalized touch that resonates with recipients. Unlike social media platforms, where algorithms dictate visibility, email lands directly in the recipient’s inbox, ensuring higher visibility…