In a rapidly evolving marketplace, businesses face unprecedented challenges that demand resilience, agility, and creativity. Competition is fiercer than ever, consumer behaviors are constantly shifting, and technological advancements are reshaping industries. Against this backdrop, key to business survival today is the ability to innovate—not just occasionally, but as a core part of an organization’s identity. Innovation, in its essence, is about adapting to change and embracing opportunities that others overlook. Companies that foster a culture of creativity and embrace new ideas don’t just survive; they thrive. For businesses aiming to future-proof themselves, investing in innovation is no longer optional—it’s essential. The Role of Innovation in Modern Business At its heart,…